CIAA & Under Armour/BSN SPORTS Sign Exclusive Apparel Partnership

CHARLOTTE, N.C.  – The Central Intercollegiate Athletic Association (CIAA), BSN SPORTS, and Under Armour have announced that they have entered an agreement designating Under Armour as the exclusive apparel, footwear, and equipment brand of the CIAA. The partnership will be facilitated through the nationwide reach of the BSN SPORTS’ Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all D1, D2, D3, and NAIA schools. The multi-year agreement begins on July 1, 2018.

Jacqie McWilliams, CIAA Commissioner, commented, “The ability to partner with prestigious brands such as Under Armour and BSN SPORTS affirms the growth and enhancement of our Conference, and we are thrilled to announce this milestone. As one of the most distinguished providers of sports and fitness apparel, shoes and accessories, I know the experiences of our student-athletes and coaches will be greatly enhanced by access to these two industry-leading companies.”

All CIAA member institutions will have access to Under Armour game and practice uniforms, as well as Under Armour shoes and training equipment through BSN SPORTS. Special online purchase opportunities will also be given to all CIAA members including college and university alumni, fans, students and parents at key times during the academic calendar (e.g. back-to-school, homecoming and football classics, holidays and graduations).

Todd Northrop, Vice President of Collegiate Select at BSN SPORTS, added “We are thrilled to partner with the CIAA and Under Armour, under our Collegiate Select program to provide all member schools of the CIAA with top-notch apparel, footwear, and equipment. The partnership itself is consistent with our mission to elevate the student and coach experience and we look forward to getting to work on behalf of the CIAA.”

About Under Armour Inc.

Under Armour, Inc., headquartered in Baltimore, Maryland is a leading innovator, marketer, and distributor of branded performance athletic apparel, footwear, and accessories. Designed to make all athletes better, the brand’s innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world’s largest digitally connected health and fitness community. For further information, please visit


BSN SPORTS is the leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

About the CIAA

Founded in 1912, the Central Intercollegiate Athletic Association (CIAA) is the first African American athletic conference and one of the most recognized conferences in Division II. The CIAA conducts 14 championships attended by more than 150,000 fans from around the country. Headquartered in Charlotte, North Carolina, the CIAA is governed by the Presidents and Chancellors of its 12 member-institutions: Bowie State University, Chowan University, Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, Lincoln University of Pennsylvania, Livingstone College, Saint Augustine’s University, Shaw University, Virginia State University, Virginia Union University and Winston-Salem State University. For more information on the CIAA, visit For more information on the CIAA Basketball Tournament, visit, like us on Facebook and follow us on Twitter and Instagram.

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