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Bounce, The YMCA and Black Kids Swim Team For New Water Safety Public Service Initiative

From The BASN Newswire ATLANTA — 70% of African Americans do not know how to swim,* and African-American children drown at 5.5 times the rate of other children.** To help educate parents and children on the importance of water, pool and swimming safety, Bounce, the first and only over-the-air broadcast television network for African Americans, is joining […]

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Concussion Concerns Influence Whether Parents Will Allow Children to Play Sports

From The BASN News Wire CHICAGO — A Harris Poll survey conducted online in March 2017 on behalf of the American Osteopathic Association asked over 1,000 U.S. parents whether they allow or plan to allow their children to play sports given the risk of concussion—51 percent said yes, while 33 percent said it depends on the […]

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Former NBA All-Star O’Neal Drives New Player Development paradigm for Young Athletes

DALLAS — Six-time NBA All-Star, Jermaine O’Neal is dedicated to building a new player development paradigm that impacts the health, wellness, and education of local athletes. And, he isn’t waiting for the completion of his state-of-the-art $10.4 million-dollar sports facility to take action. His Total Player Development philosophy is a reflection of his successful playing career […]

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