Why The Music Industry Is Finally Taking Podcasts Seriously

By Cherie Hu, Contributor, Forbes Magazine The podcast’s blessing may also be its curse: it wasn’t invented to be profitable. A popular early term for podcasting was “audio blogging,” which alludes to its DIY origins. Anyone with a laptop, a microphone, and a voice can host their podcasts on iTunes, SoundCloud and numerous other distributors. Not only do many […]

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